Sanjeev Agrawal (former Head of Google Product Marketing) is a new CEO of young German start-up based in München. Aloqa is a context-aware application which proactively notifies you of interesting places, events and your FB friends near you. Instead of searching you simply see your network of friends, places and event of your interest, your favorite hotspots and much more.

Aloqa’s platform for MLS is based on LBS via Cell ID, GPS, WLAN and GSM fingerprinting, making a seamless transition between those technologies and hybrid positioning as well along with Push notification for location-triggered events.

The app is currently available for  download Android in US and Germany and it’s free to download and for also offers SDK for developers to build their apps as well as publishing platform for publishers and advertisers.